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Press & Marketing
At Visit Kent, we work with tourism and hospitality businesses across the county to showcase Kent as one of the UK's leading visitor destinations. Through our year-round marketing campaigns, digital activity, media partnerships and PR programmes, we inspire visitors to discover, explore and stay longer in Kent.
Whether you're looking to raise your profile, reach new audiences or align your business with our destination marketing activity, there are plenty of opportunities to get involved. Explore our latest campaigns, find out how to participate in upcoming marketing initiatives and discover ways to maximise your visibility through Visit Kent channels.
Our PR team also works proactively with journalists, travel writers, broadcasters and content creators to generate positive coverage for Kent. If you're a member of the media interested in visiting the destination, we'd love to hear from you. Get in touch to discuss story ideas, filming opportunities, interviews and bespoke press trips that showcase the very best of Kent.
Together, we can help tell Kent's story and inspire more visitors to choose the Garden of England for their next getaway.
The Kentish Wine Way
Visit Kent is working with marketing and branding agency, Wondersphere, to place Kent on the map as the UK’s leading wine destination. The Kentish Wine Way is a five-month long activation, informed by significant research and strategy development, and ongoing outreach to Kent's vineyards. The project unifies Kent vineyards and wider tourism businesses with one clear narrative and one shared route for visitors that makes the Kent wine tourism offer easy to recognise. A dedicated toolkit is available for Kent businesses to ensure consistent messaging, tone of voice and visual identity across all communications.
Over the coming months Visit Kent and a selection of Kent’s vineyards, plus wider project stakeholders including Wine Garden of England and Ashford Borough Council, will utilise the combined reach of their channels to showcase 12 new videos, key messages and seasonal press releases to position Kent as England's first named wine tourism destination.
Kent, Rediscovered
Running from March to June 2026, the Kent, Rediscovered campaign delivered exceptional results, surpassing agreed targets by 88%. Showcasing stunning Kent imagery and bold, thought-provoking messaging across 124 digital out-of-home screens in 21 towns and cities, the campaign generated over 2.8 million impressions. Designed to challenge perceptions and inspire visits, the activity was further amplified through social media, helping more audiences rediscover Kent's extraordinary experiences.
The Kent Coast: More Than You’ve Heard
This is our most ambitious coastal campaign to date, celebrating the people, places and experiences that make Kent’s coastline truly extraordinary. Running from spring through to early autumn, the campaign challenges outdated perceptions and shines a spotlight on thriving arts and culture, independent businesses, coastal adventures and exceptional food. Featuring new photography and film content shot across every coastal district, activity spans paid and organic channels with an anticipated 20.7 million impressions and 120,000 clicks, inspiring visitors to discover the Kent Coast year-round.
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