What is Welcome Host?

Welcome Host is a one-day training programme which concentrates on improving customer care skills. It is part of a high-profile national initiative that can help your organisation to:

  • increase sales and profitability 
  • build repeat business 
  • provide higher standards of service for visitors and local residents 
  • enhance customer satisfaction 
  • reduce complaint levels
  • improve staff understanding of customer value

The training is aligned to the NVQ Level 2 in Customer Service and provides valuable underpinning knowledge.

The Benefits

Welcome Host can help employees acquire new customer service and communication skills, as well as improving their knowledge of local facilities and services. It will benefit new and more experienced staff working in:

  • accommodation and catering
  • travel and transport
  • leisure and entertainment
  • retailing
  • public sector and voluntary organisations
  • other service sector businesses

Course Content

The Welcome Host programme involves group work and discussion to ensure skills learnt are relevant to each participant.

Welcoming customers

  • The value of excellent customer service
  • Why are we here?

Tourism, leisure and hospitality

  • The benefits of tourism
  • The value of tourism

Understanding your customers

  • The customer experience

Delivering service excellence

  • Key elements of customer service
  • Customer service trends
  • Setting and maintaining standards
  • First impressions

Communicating successfully

  • The communication process
  • Types of communication
  • Are you listening?
  • That's a good question...
  • Written Communication
  • Telephone techniques

Providing information and advice

  • Presenting information to customers
  • Knowing your local area
  • Giving directions

Meeting specific needs

  • Providing an accessible service
  • Language and cultural diversity
  • Welcoming customers of all ages

Dealing with difficult situations  

  • I'm the nice customer
  • The causes of dissatisfaction
  • Handling complaints
  • Resolving problems

Boosting business

  • Using customer service to boost business
  • Improving quality